Nielsen’s Nook

Nielsen’s Nook
Nielsen’s Nook
Contemplative, reflective, and irenic we pray.
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Made to Stick

Will Nielsen
March 15th, 2007
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Why is it that we could all sit down with strangers at any coffeeshop in the US and talk about the urban legends we — for some reason — all know? Made to Stick is a book that seeks to thoughtfully examine the stickiness of the things people have said and written over the last 2,500 years, identify commonalities and provide practical paths towards stickier communication.

I am about a third of the way through the book presently and have found it tremendous as a pastor and preacher. Generally speaking, it has helped me to think about how to communicate things that matter (i.e., sermon texts, direction of bible studies, or even direction of a church) in ways that convey their weightiness with more resonance. I have downloaded the audio version and have been listening during my commute (25 minutes each way). Whether, your preaching, teaching or just trying to communicate in ways that move people, I think you’ll find equity in this book. It is well done, avoids the gimmicks of much of today’s pop-communication literature, and provides a practical path to identifying and communicating the core elements needed in any message of importance.

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